The UAE Pro League, in collaboration with MBME Group, a leading national company in technology and digital transformation, and the official partner of the Pro League competitions since the 2023-2024 season, has announced the launch of an innovative AI-powered digital platform that promises to revolutionize the way fans, clubs, and stakeholders engage with football.
The platform introduces several advanced features designed to create a more personalized and engaging environment for football fans and provide clubs with cutting-edge tools to enhance their operations. Key features include:
• Digital FanGate: A dynamic system designed to offer fans tailored experiences, providing exclusive interaction opportunities that strengthen their loyalty and connection to professional clubs.
• ProWare: A creative digital hub that not only provides engaging content for fans but also offers a digital football academy and an extensive resource library. This feature empowers fans and aspiring players with educational tools and training materials.
• ProFlow: An AI-powered management and analytics system that helps streamline club operations, improve decision-making processes, and enhance overall performance.
• Advanced Payment Solutions: The platform integrates a seamless real-time payment system, surpassing traditional methods to offer maximum convenience for fans and clubs alike.
Additionally, the platform will feature integrated e-commerce stores, allowing fans to easily access official club merchandise, tickets, and exclusive products. This not only enhances the fan experience but also opens up new revenue streams for professional clubs by fostering stronger ties with their fans.
This partnership between the UAE Pro League and MBME aims to enhance the use of AI technologies, aligning with the Pro League’s 2020-2030 strategy to keep pace with digital and technological advancements in the sports sector, particularly in football.
The platform is designed to offer a comprehensive football experience with a forward-looking vision that combines AI, fan interaction, club support, advanced payment systems, and e-commerce in one unified, integrated system.
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