The UAE Pro League unveiled, on Wednesday, a new interactive football experience for children at KidZania Abu Dhabi in partnership with Emaar Entertainment.
The initiative aims at reinforcing the Pro League's commitment to promoting UAE football within the community and inspiring future generations through innovative educational and entertainment initiatives.
The experience was officially launched in the presence of Musab Al Marzooqi, CEO of the UAE Pro League, alongside representatives from Emaar Entertainment and KidZania Abu Dhabi.
The initiative is designed to introduce children to the world of UAE football through engaging activities inspired by the sport and its core values.
The launch forms part of the UAE Pro League’s broader strategy to strengthen community engagement and expand the reach of UAE football among different segments of society, with a particular focus on children as the future of the game.
Musab Al Marzooqi said: “We are proud to partner with Emaar Entertainment and KidZania Abu Dhabi on this initiative, which reflects our commitment to bringing UAE football closer to younger generations through innovative experiences that combine learning and entertainment.
“At the UAE Pro League, our role goes beyond organising competitions and developing professional football. We are equally committed to helping inspire future generations and promoting important values such as teamwork, discipline, ambition, and perseverance.
“This experience provides children with a unique opportunity to explore the world of UAE football in an engaging and interactive environment, helping to strengthen their connection with the sport and the country’s professional clubs.”
He added that the initiative aligns with the League’s vision of expanding its fan base, enhancing community engagement, and building lasting connections with future generations.
The experience offers children the opportunity to participate in a variety of football-themed activities designed to develop skills, encourage teamwork, and build self-confidence within an integrated educational and entertainment environment.
Expected to attract large numbers of children and families throughout the year, the initiative will further strengthen the connection between younger generations and UAE football while providing an engaging platform to showcase the country’s professional clubs and the wider football ecosystem.
The project forms part of a wider series of community programmes and initiatives implemented by the UAE Pro League to strengthen engagement with UAE football, create innovative channels of communication with future generations, and support the continued growth and development of the game.
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